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Digital marketing in 2024 is undergoing a significant transformation with the adoption of emerging technologies and user-centric approaches. Metaverse and extended realities are creating immersive spaces where brands can interact with consumers in new and exciting ways. User privacy has become a central pillar, with the gradual removal of third-party cookies, forcing companies to find more ethical and transparent methods to collect data. Content remains king, with a focus on quality and value that reinforces the brand’s authority and credibility. In addition, video marketing continues to gain ground as a powerful tool to capture user attention, while social commerce simplifies the buying process within social platforms. Finally, email marketing (https://www.masterlogistica.es/estrategias-de-marketing-online-para-emprendedores-en-2024/) is evolving thanks to artificial intelligence and email management platforms, which allow you to customize messages and reach targeted audiences more effectively.