Google PPC trick

[Darksat]

Here is a neat little trick for those of you who are running a google PPC campaign.
Its called keyword insertion.
This is probably the best write up I have seen on it though.
It allows you to modify your PPC advert content dynamically based on what the user types into the search box.
This example is neat as it shows you how to use capitalisation as well.
http://www.seomoz.org/ugc/keyword-insertion-a-few-ppc-tips-and-tricks

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