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What is a Trademark?

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Author Topic: What is a Trademark?  (Read 251 times)
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« on: November 18, 2015, 04:35:57 am »

Generally speaking, a trademark is a word, symbol, phrase, or device that uniquely identifies a particular company or individual. There are many types of bottles used to contain soft drinks, for example, but only one with the distinctive logo and design of Coca-Cola®. Each element of a Coca-Cola® bottle — the shape, red imprint, and name — could be considered a trademark of the Coca-Cola company. Because all of these elements have been legally registered with the United States Patent and Trademark Office (USPTO), no other soft drink company can create a similar bottle.


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