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Action Words for Writing a Newsworthy Headline

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Author Topic: Action Words for Writing a Newsworthy Headline  (Read 1131 times)
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« on: January 11, 2007, 08:59:54 am »

Using action words to craft a newsworthy headline.
The following is a list of 25 action words and 25 sample headlines from the press rooms of Apple Computers, Yahoo!, Google, IBM and T-Mobile:

#1 Announces - Apple Announces iPod nano (PRODUCT) RED Special Edition
#2 Launches - Google Inc. to Launch Transferable Stock Option Program for its Employees*
#3 Acquires - Google To Acquire YouTube for $1.65 Billion in Stock*
#4 Introduces - Apple Introduces MacBook Pro
#5 Releases - Google Releases 2006 Google Earth Election Guide*
#6 Unveils - Apple Unveils Mac mini with Intel Core Duo
#7 Appoints - Yahoo! Appoints Jill Nash Chief Communications Officer
#8 Celebrates - Google Celebrates Geography Awareness Week with New Innovations for Google Earth*
#9 Enters (enters into agreement) - Fox Interactive Media Enters Into Landmark Agreement with Google Inc.*
#10 Opens - Yahoo! Search Marketing Platform Opens Online Sign-up for New Customers
#11 Ships - Apple Ships Final Cut Studio 5.1
#12 Signs - IBM Signs IT Services Agreement With Scotiabank Mexico
#13 Makes - Yahoo! Makes Strategic Investment in Right Media
#14 Participates - Google Code Jam 2006 Programmers Worldwide Invited to Participate in Google’s Fourth Annual Global Coding Competition*
#15 Showcases - Yahoo! Showcases Internet Time Capsule at the Site of One of the World’s Oldest Communities
#16 Joins - The University of Virginia Library Joins the Google Books Library Project
#17 Expands - Yahoo! Go for Mobile Now Available for Windows Mobile Devices; Expands Reach of Service to Millions of Windows Mobile Devices Globally
#18 Adds - Google Adds New Features to the Google Toolbar for Firefox
#19 Now - CBS’s “CSI” & “Survivor” Now Available on the iTunes Music Store
#20 Hosts - Seattle Hosts Top High-School Basketball Teams in First-Ever T-Mobile Invitational
#21 Closes - Google Closes Acquisition of YouTube*
#22 Issues - Google Inc. to Issue 5,300,000 Shares of Class A Common Stock*
#23 Presents - Google to Present at the Goldman Sachs Seventh Annual Internet Conference*
#24 Reports - Apple Reports First Quarter Results
#25 Partner(s) - Helio and Yahoo! Partner to Offer Mobile Access to Internet Services; Relationship Includes Comprehensive Integration of Yahoo!’s Properties Throughout Helio’s 3G Service

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