Digital marketing has undergone a remarkable evolution, recently intensified by the integration of artificial intelligence. This technology has significantly optimized campaigns, allowing highly accurate audience targeting, detailed message personalization and automation of content creation and operational tasks. AI facilitates the analysis of large volumes of data in real time, enabling timely strategic adjustments. Its application in
Email marketing and social networks has shown an increase in loyalty and conversion rates, by offering users relevant content at the right time. However, creativity, human sensitivity, empathy and intuition remain crucial elements that, in synergy with AI tools, drive the creation of truly effective digital marketing campaigns.
